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Concepts Plus designed and implemented a mobile bar for Chevrolet/Cadillac as part of their motor show stand for all major European shows. Client: General Motors, Europe.
It was important to develop elements which could be easily crated and transported, but which, when assembled, were large enough to clearly define a bar space and create an attractor when seen from a distance.
The bar consists of a long counter, a backdrop wall for the counter and a neon wall. The counter with all functional elements of the bar, is made up of 3 modules on wheels which pack into 3 crates. The backing wall is 2.8 m high and is also made up of 3 modules. The neon wall spells out "Fred´s Bar" and consists of 5 modules each 3.2m high which are hinged together in a concertina form. With these 3 elements it is possible to define a bar room in many different constellations, as required for different stand layouts and locations.
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